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FREE EDUCATIONAL RESOURCES FOR MISSION-DRIVEN BUSINESS LEADERS.

Marketing Budget

HOW MUCH SHOULD SMALL BUSINESSES SPEND ON MARKETING

A Wakefield research survey found that “one-third of Americans are more afraid to start their own business than to jump out of a plane.” (Wakefield). Personally, the plane sounds scarier, but that’s because with the right systems and resources allocated, it makes it simpler to run a business (and I’m terrified of heights).

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Nolia Roots notebook full of pitches

COMPANY CORE VALUES: BUILDING YOURS & EXAMPLES

A business without core values isn’t truly a functional, efficient business. Think about it – how can you build great teams, deliver excellent customer service, and foster innovation if you haven’t developed a benchmark of how you build such things?

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