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Brand Strategy

Everyone has encountered some sort of philanthropy in their life, whether it be full-blown charity galas or just rounding up your bill at checkout.  There are hundreds of ways to give back to the community on an individual level, but what is the best way to get your business involved in the community? 

The answer? Corporate Social Responsibility (CSR).

Corporate Social Responsibility is “ a form of international private business self-regulation which aims to contribute to societal goals of a philanthropic, activist, or charitable nature by engaging in or supporting volunteering or ethically oriented practices” ( In other words, Corporate Social Responsibility comes from combining marketing and philanthropy into a single campaign for your business. You will be giving back to your community while also sharing your core values with potential clients.

Nolia founder with a client.


Other than the obvious answer (to better your community), there are many reasons a business should give back to their community to impact their bottom line. 

You’ve seen hundreds of examples of this from your favorite brands – 

If you feel the desire to get involved in CSR, let’s talk about how to start…  


Step One: Define Your Company Core Values & Educate Your Community 

Start by dipping your clients’ toes in the water – show them what you are about and which values you hold true to during every touch of their customer journey. Your values don’t need to directly relate to philanthropy at first, it’s just a way of showing your clients that they mean more to you than the checks you receive after each product you sell. 

At Nolia Roots, we constantly remind our audience and clients about our core values through our website, social media, and the language we use when communicating.  On our website, for example, we have our six core values right on our about page

When you incorporate your values in your language, marketing materials, and overall attitude, you attract other businesses and strategic partners that align with those same values – building an even more healthy professional ecosystem.

There are many other ways to show your values other than simply putting them on your social media or website. Try going a step further – this could be anything from reposting an Instagram Story of a non-profit you align with to including a fundraising link at the bottom of your email marketing campaign for an effort you support. 

Step Two: Show Social Proof 

Once you have educated your audience on what kinds of topics you are passionate about, it is time to dive a little deeper into the philanthropy world. Cause-marketing campaigns are a great way to combine your passion with business. 

Well, what is a cause-marketing campaign? 

Cause-marketing campaigns are a collaboration between a non-profit business and a for-profit business. Think of a boutique working with a place like the Salvation Army or a women’s shelter. 

For companies that aren’t selling products, like Nolia Roots, it may seem harder to find an easy way to give back to a non-profit, but there are plenty of options to choose from. 

Some easy ideas that impact the community positively: 

Once you have decided what cause-marketing campaign you want to do, scream it from the rooftops! Include your followers in it, make it a competition between co-workers, and do anything in your power to get this campaign to grow as large as it possibly can. While you may be using this as a marketing technique, you are also doing good things for the world. 

Step Three: The Rest Comes Naturally

When you start showing up for the community, they start showing up for you. Your clients and followers will notice you giving back, and that will make them want to work with you more. 

Now it’s up to you to get started! Where do you want to make an impact? Comment below! 


Nolia Roots can take your marketing to the next level. Read our Case Studies to see how we transformed our clients’ businesses with real results.

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