One of the clearest indicators of a company’s growth challenges has little to do with revenue reports, dashboards, or market conditions. Instead, it often reveals itself in how sales teams talk about marketing and how marketing teams talk about sales. The complaints are familiar. Marketing says sales never use the content they create. Sales insists […]
Many companies hire a single marketer and expect them to solve growth. They’re expected to manage social media, create content, run email campaigns, coordinate vendors, update the website, support sales, generate leads, and improve revenue, all at the same time. When growth slows, marketing becomes the obvious target. But in many cases, the marketer isn’t […]
There is a specific kind of tension that shows up when your life changes, even if your identity has not caught up yet. Maybe you became a parent, stepped into leadership, moved cities, or left a job that once defined you. On the outside, everything looks “right.” On the inside, it can feel like you […]
Some of the best marketing I’ve ever done didn’t come from content. It didn’t come from fancy campaigns or chasing virality. It came from showing up, real people, real rooms, real connections. Here’s the truth: high-ticket clients aren’t scrolling Instagram deciding between you and your competitor because of a polished post. They’re deciding at the […]
A client told me recently that in the first two weeks of working with us, they got more value than in two years with their old agency. Two years. And that’s exactly the point. Why? Because we made them stop thinking about marketing as something that lives in a silo. Marketing isn’t a post on […]
Here’s the truth I avoided for most of my life: Business is a man’s sport. Not because women can’t thrive in it… But because it was literally built on masculine defaults, linear output, 24/7 grind, constant assertion, and forward motion at all costs. And for years, I thrived there. I ran on directness, aggression, logic, […]
What’s your role at Nolia Roots and what do you do? I am a digital marketing intern where I will be creating appealing and interactive content for the Nolia Roots Instagram page as well as creating a content calendar for upcoming posts. What’s your greatest moment — whether in work, school, business — so far? […]
What’s your role at Nolia Roots and what do you do? At Nolia Roots, I am onboarding into the Business Administration Apprentice position. In this role, I anticipate assisting the Nolia Roots team in keeping an organized and communicative environment with each client. In addition, I hope to learn more about account management and copywriting/public […]
What’s your role at Nolia Roots and what do you do? At Nolia Roots, I work as the Social Media Marketing Intern, where I contribute to create engaging content, monitor consumer engagement, track data/analytics and come up with creative content strategies. What’s your greatest moment — whether in work, school, business — so far? I […]
What’s your role at Nolia Roots and what do you do? As a digital marketing intern at Nolia Roots, I use tools such as GA4 and social media to help purpose-driven brands reach their audience and support their community. What’s your greatest moment — whether in work, school, business — so far? This past semester, […]
