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A logo isn’t a brand – it’s much deeper than that. Your brand is the essence of who you are and how your audience perceives your company.

Meet Nolia Roots’ newest marketing intern Emily Clevenger, from Miami University!

Any content that excludes people with disabilities, even subconsciously, prevents millions of people from interacting with your brand. To truly center inclusivity and make your organization reachable, accessibility needs to be a core part of your brand and marketing strategy. 

It’s tough for many small- to mid-sized businesses to hone in on effective marketing goals. So let’s go through some good ones as you’re developing your strategy.

Sometimes called avatars, customer personas, or ideal users, target audience personas help give you a roadmap on why you do the things you do. It defines your niche.