MEET DANIELLE CLARDY, OUR SOCIAL MEDIA MANAGER

SOCIAL MEDIA MANAGER

As a seasoned Social Media Manager, I specialize in building and managing online communities that drive engagement, build brand loyalty, and deliver results. With years of experience running social media platforms across multiple industries technology, healthcare, podcasts, and more I’ve honed my skills in content creation, strategy development, and audience growth.

My approach blends creativity with data-driven insights, helping brands tell their stories authentically while maximizing reach and engagement. I’ve worked on campaigns for major initiatives, built strategies from the ground up, and managed online reputations for a diverse range of organizations.

As the host and executive producer of The Conversation Series Podcast, I explore inspiring stories from professionals across industries, combining my passion for storytelling with my hands-on experience in podcast production and digital media. From content strategy to episode editing and promotion, I have a well-rounded understanding of what it takes to build and sustain a successful podcast.

Additionally, I’ve worked as a social media specialist, social media manager, and production assistant for other podcast productions, where I contributed to digital marketing efforts, including refining strategies, managing social campaigns, and utilizing tools like Sprout Social to enhance performance.

What’s your role at Nolia Roots, and what do you do?

I’m the Social Media Manager at Nolia Roots. I help create strategy, run Evolution Financial Group’s social accounts, edit episodes of the Money Business Podcast, and handle all the other “social media things” that keep our clients thriving online.

What’s your greatest moment — whether in work, school, business — so far? 

Taking the leap to start my own business. It was equal parts terrifying and exhilarating, but it’s been the most rewarding decision I’ve ever made.

What’s your favorite thing about your position? What are you most excited about? 

 The creativity. I love flexing those creative muscles, taking on challenges, and diving into different industries to learn what makes them tick.

What motivates you?

 When someone doubts me, that’s my ultimate fuel to prove them wrong.

Who do you love to follow on social media and why?

Create & Cultivate. They’re amazing at bringing the community together in so many ways and creating opportunities for people to learn from each other.

What’s your favorite piece of technology?

You’d think I’d say my phone, but honestly, my laptop is my lifeline. I spend most of my day on it and couldn’t imagine working without it.

What’s the one app or gadget you think needs to be invented? 

An app for social media managers that automatically organizes and categorizes trending sounds, hashtags, and content ideas based on your niche. Think of it as a creative brainstorming assistant that’s one step ahead of the algorithm.

Where can someone find you on a day you’re not working?

On the beach, preferably somewhere in the Outer Banks.

What’s the best book you’ve read recently?

 No One Is Self Made by Lakeysha Hallmon. It’s a powerful reminder of the importance of community and collaboration.

What are your podcast recommendations?

 Unruly Women with Kerriann, Aspire with Emma Grede, The Skinny Confidential Him & Her, WorkParty, The Diary of a CEO, Call Her Daddy, and Soulcial Scoop

What’s one thing you can’t live without?

 My dogs. They’re my kids, and I can’t imagine life without them tagging along everywhere I go.

What’s the most interesting item on your desk?

A nameplate that says, “Today is not the day to mess with me.” It’s both a mood and a mantra.