MEET CHRISTA THOMAS,OUR DIGITAL MARKETING MANAGER

WHAT’S YOUR ROLE AT NOLIA AND WHAT DO YOU DO?

I’m a Digital Marketing Manager at Nolia Roots, leading strategy, creative, execution, and reporting across marketing channels. I help our valued clients drive higher-quality leads, boost performance, and grow their businesses over the long term.

WHAT’S YOUR GREATEST MOMENT — WHETHER IN WORK, SCHOOL, BUSINESS — SO FAR?

Waking up as my husband’s wife and my daughter’s mom everyday. I always focused on living independently and following my dreams, and those paths led me to creating this incredible family that I am beyond grateful to call my own.

WHAT’S YOUR FAVORITE THING ABOUT YOUR JOB?/WHAT ARE YOU MOST EXCITED ABOUT?

I love turning complex ideas into clear strategies and content. Seeing campaigns succeed and helping businesses of all sizes create real impact is truly thrilling — and it doesn’t hurt that I get to collaborate with some incredible creative partners.

WHAT MOTIVATES YOU?

I’m driven by the belief that I can make valuable contributions. I draw energy from times I’ve faced fear or intimidation and still found ways to add meaningful value.

WHO DO YOU LOVE TO FOLLOW ON TWITTER AND INSTAGRAM AND WHY?

I’m a true crime junkie and follow writers and investigators who dive into fascinating cases. My interest started with a criminology minor as an undergrad and early dreams of working in forensic psychology, the FBI, or crime writing — which I’m still pursuing today.

WHAT’S YOUR FAVORITE PIECE OF TECHNOLOGY?

My laptop — almost everything I do, from work to play, happens here.

WHAT’S THE ONE APP OR GADGET YOU THINK NEEDS TO BE INVENTED?

Honestly, even as a digital professional, I don’t feel the need for AI to move faster than it already does. I value old-school methods that keep us resourceful, accountable, and honest — tools that make us think, plan, and create thoughtfully instead of automatically. 

WHERE CAN SOMEONE FIND YOU WHEN YOU’RE NOT AT SCHOOL OR WORK?

I’m all about my “Ws”: soaking up the wind on long walks, staying fueled with water, and celebrating big and little wins alike. I also regularly hit the gym, cheer on my daughter, and experiment in the kitchen with my family.

WHAT’S THE BEST BOOK YOU’VE READ RECENTLY?

The Unbearable Lightness of Being by Milan Kundera — my favorite book ever since finding it in a tiny bookstore in Rome in 2004.

WHAT ARE YOUR PODCAST RECOMMENDATIONS?

Call Me Candid, The Indicator, and Marketing Over Coffee — all creative, insightful, and fun. (And no, I don’t actually drink coffee — never had one single cup!)

WHAT’S ONE THING YOU CANNOT LIVE WITHOUT?

Notebooks, cheese, homemade protein-powered sauces, and my water bottle (usually filled with iced green tea instead of water). 

WHAT’S THE MOST INTERESTING ITEM ON YOUR DESK?

A framed image of random things in nature that resemble the letters A–Z — a daily reminder that inspiration is everywhere.