NOLIA ROOTS WELCOMES JULIA BARGE, PUBLIC RELATIONS INTERN

WHAT IS YOUR ROLE AT NOLIA ROOTS AND WHAT DO YOU DO?

I am a public relations intern at Nolia Roots. My responsibilities will include maintaining relationships with clients, planning and executing events as well as pitching ideas I think have the potential to increase a client’s brand awareness.

WHAT’S YOUR GREATEST MOMENT — WHETHER IN WORK, SCHOOL, OR BUSINESS — SO FAR?

My greatest moment comes from a marketing course I took last semester at the University of Michigan. I had the opportunity to present a marketing campaign to Kellogg Company’s Pop-Tarts marketing executives. My team and I had to work together to creatively market a traditional children’s snack, Pop-Tarts, to adults. We came up with a risky idea that led to our team winning first place out of five other teams! Overall, this was such a fun experience and definitely a memorable one. 

WHAT’S YOUR FAVORITE THING ABOUT YOUR JOB?/WHAT ARE YOU MOST EXCITED FOR?

My favorite thing about my internship is that I get to work with women who have strong experience in marketing. I am so happy to be at a women-founded company where all voices are heard and respected. I am excited to learn from them as well as put what I do learn to work once I have the opportunity to collaborate on a client project. 

WHAT MOTIVATES YOU?

I am most motivated by my grandmother. She migrated to America in the 1960s from Cuba. Without her support and resilience, I would not have the life and opportunities I do today. I am so thankful for her and I want to make her proud!

WHO DO YOU LOVE TO FOLLOW ON TWITTER OR INSTAGRAM AND WHY?

I love following @werenotreallystrangers on Instagram! They are a brand that promotes creating personal connections with the people around you. 

WHAT’S YOUR FAVORITE PIECE OF TECHNOLOGY?

I love love love my iPad! It has been so useful for school as well as when I want to be creative and doodle on an app. I also like to read so iBooks is great on the iPad.

WHAT’S ONE APP OR GADGET YOU THINK NEEDS TO BE INVENTED?

I think there needs to be an app created for the NY Times Bestselling Booklist. Maybe one that has a one-time subscription fee and after paying for it, you have access to an unlimited amount of books that are on that list. 

WHERE CAN SOMEONE FIND YOU ON A DAY YOU’RE NOT AT SCHOOL OR WORK?

At the thrift store! I love thrifting at different shops. It’s such a satisfying experience when you find an item you love.

WHAT’S THE BEST BOOK YOU’VE READ RECENTLY?

Where the Crawdads Sing by Delia Owens

WHAT ARE YOUR PODCAST RECOMMENDATIONS?

The Business of Fashion Podcast on Spotify

WHAT’S ONE THING YOU CAN’T LIVE WITHOUT?

Lattes!!

WHAT’S THE MOST INTERESTING ITEM ON YOUR DESK?

I have a citrine crystal on my desk that is meant to give you positivity and optimism.