31. THE HARDEST PART ABOUT ENTREPRENEURSHIP

In this deeply personal episode of UNEARTH with Shelly Hughes, Shelly opens up about a side of entrepreneurship rarely discussed — the emotional cost of growth. From launching her business the same week she found out she was pregnant, to navigating the tension between ambition and being present, Shelly shares the real, messy, and beautiful journey of building a business while raising a family.

Shelly invites listeners behind the scenes of her life as a founder, mom, and partner, offering honest reflections on work-life balance, setting boundaries, and redefining success beyond metrics and revenue. Whether you’re an entrepreneur, a parent, or both, this episode will speak to your heart.

Connect with Shelly Hughes: Instagram: @shellyhughes

Work With Shelly: Strategy, consulting & brand development

Website: https://noliaroots.com/

Timestamps:

(00:00) What Shelly wishes she’d been told before starting a business

(00:33) Introduction to UNEARTH with Shelly Hughes

(03:43) How Shelly intentionally spends time with her family

(05:24) Shelly’s personal definition of success

(07:33) The story behind why Shelly started her business

(08:31) Conclusion on what Shelly wished she knew before starting a business