MEET MATT ENGLER, OUR DIGITAL MARKETING DIRECTOR

DIGITAL MARKETING LEADER

Digital marketing leader, as well as former management consultant and general manager with an exceptional talent for ground-up, full cycle marketing, business development, and a history of successful project delivery. Demonstrates digital marketing, branding, and project management expertise. Consistently operates as a practical, creative problem solver able to make strategic decisions in fast-paced, high-pressure environments. Recognized for business savvy and professional acumen in managing high-profile client relationships and initiatives. Graduate of the Villanova School of Business class of 2014 with an MBA in International Business, Marketing, and Strategic Management.

Graduate and active alumnus of the University of Delaware with an Honors Degree of Distinction in Communication and minors in Political Science, Journalism, and English.

Specialties: marketing strategy, marketing automation, business development, product marketing, branding and identity, marketing communications, advertising, copy writing, market research, and competitive strategy

What’s your role at Nolia Roots, and what do you do?

I serve as the Digital Marketing Director at Nolia Roots, where I lead the strategy and execution of digital growth initiatives for our clients. My focus is on driving measurable outcomes through data-driven campaigns, full-funnel optimization, and integrated omnichannel strategies.

What’s your greatest moment whether in work, school, business so far?

A standout moment would be developing the digital marketing strategy for a large business unit that emerged from one of the largest industrial manufacturing mergers in history. Being part of such a pivotal and high-stakes business transformation was both challenging and incredibly rewarding.

What’s your favorite thing about your position? What are you most excited about?

I love solving complex problems, which is one reason agency life is pretty neat. Every client brings a new challenge, and I get energized by finding creative solutions, especially when it comes to how AI can be leveraged in smart, practical ways to accelerate business growth.

What motivates you?

Faith and family those two pillars shape my priorities, guide my decisions, and influence how I invest my time every day.

Who do you love to follow on social media and why?

Wes McDowell is a go-to for me. His content blends strategic insight with tactical advice for small and mid-sized businesses, especially around digital marketing and web strategy. I appreciate how he simplifies what’s trending and makes it actionable.

What’s your favorite piece of technology?

Without a doubt, AI. We’re witnessing a major shift in how businesses operate and AI is at the center of that transformation. It’s evolving quickly and opens up a world of opportunities to rethink workflows and unlock efficiency.

What’s the one app or gadget you think needs to be invented?

As a frequent traveler, I’d love to see an AI-powered augmented reality app that serves as your personal tour guide. Imagine walking through Barcelona and having real-time historical and cultural insights about what you’re seeing. That would completely elevate the travel experience.

Where can someone find you on a day you’re not working?

Most likely outside playing with my kids. They are my absolute joy and remind me every day of what truly matters.

What’s the best book you’ve read recently?

Essentialism: The Disciplined Pursuit of Less by Greg McKeown is one I revisit every year. It’s deeply influenced how I prioritize and stay focused on what matters most, both professionally and personally.

What are your podcast recommendations?

• There are a couple I’ve enjoyed listening to recently:
  
  • Acquired: Ben Gilbert & David Rosenthal and Lenny’s Podcast: Product | Growth | Career
• Both offer sharp insights and compelling conversations that influence how I think about business and innovation.

What’s one thing you can’t live without?

My Full Focus Planner. While I embrace digital tools, writing things down and time-blocking my days in this planner is what keeps me aligned and productive.

What’s the most interesting item on your desk?

I’ll give you two: a Led Zeppelin I album coaster and a Chase Utley bobblehead. They represent two of my favorites my favorite band and one of my favorite Phillies.